The Curse of Cool | VQR Online

“Cool” has been the subject of academic monographs and museum exhibitions, but it can’t be analyzed or even grasped. It’s not a matter of any substance, but an erotic idea. Erotic is what we desire that is out of reach, inducing greater desire. We are cats pawing at strings that hang from on high. When the string dangles in just the right way, when we feel the dance of it at the edge of our touch, this is what we call cool.
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