NRF | Harry Potter flagship store set to open this summer in NYC

Harry Potter took the literary realm by storm some two decades ago; in the years since, he and his magical world have become a marketing dynamo. This summer fans will have a new way to revisit the books and characters — the Harry Potter flagship store, due to open next to New York City’s famed Flatiron building on Broadway.

Developers were mum on all the details but promise the 20,000 square feet of retail space will offer interactive experiences and Instagram-worthy photo opps, along with products from the spinoff “Fantastic Beasts and Where to Find Them.” The store will set an opening date later in the year.

— Read on