Britain’s Soft Power Potential: In Conversation with Penny Mordaunt | Chatham House

Often defined as the capacity to influence others without coercion or force, soft power differs from traditional military capabilities in favour of more subtle forms of influence rooted in values, culture and civic institutions.

Consistently upholding democratic values and human rights can contribute to a nation’s soft power as much as its cultural icons and legacies.

However, utilising soft power – the power of attractiveness – is not straightforward: the government is only part of a broad mix of institutions and actors with a role to play.
— Read on