A Review of “Heineken in Africa: A Multinational Unleashed” by Olivier Van Beemen

Heineken, which is brewed in the Netherlands, is one of the most popular and widely available beers in Africa today. That ubiquity masks a darker story. Van Beemen traces the company’s unscrupulous opportunism in establishing a dominant presence in Africa. He catalogs the firm’s objectionable practices, which have included supporting the apartheid regime in South Africa in the 1960s and various authoritarian governments in more recent years and using young women called “promotion girls,” who are often subjected to sexual harassment by clients and even by Heineken staff, to sell the beer.
— Read on www.foreignaffairs.com/reviews/capsule-review/2019-12-10/heineken-africa-multinational-unleashed